Shortly after the streaming giant’s decision to end free password sharing took effect, social media platforms were flooded with screenshots of subscription cancellations under the hashtag #CancelNetflix. Netflix does not intend to withdraw from the decision.
Netflix last week officially blocked the possibility of sharing passwords in the US. The program went live after several delays, which means that if a subscriber wants to give access to the account to someone who does not live in the same household, they must pay an additional $7.99 monthly. So subscribers now have to decide whether to Pay more money For password sharing or remove all added subscriptions.
As can be assumed, the subscribers in the US are not happy with the change. On the website, bgr.com reported that shortly after they started to act against the sharing of passwords, the social media platforms were flooded with a lot of complaints, with hundreds of users on Twitter in recent days adopting the hashtag to cancel Netflix (#CancelNetflix) and shared Screenshots of the cancellation confirmation.
This is not the end of the users’ frustration. Some of them also used the opportunity to criticize the quality of the content uploaded by the streaming giant, to resent the cancellation of the original series, and, as mentioned, to encourage others to cancel their subscription too.
— GabGar (@gfgm223) May 28, 2023
The company was aware that the move would draw angry reactions but decided it was worth the effort because while thousands canceled their subscriptions, there would be enough others who would grit their teeth and absorb the additional cost, so they could continue watching their favorite shows.
“From the experience in Latin America, we expect certain cancellations in each market in response to the move, which affects the short-term growth in subscribers,” the company explained earlier this year when publishing the quarterly results. “But when the households start to operate separate accounts and add the accounts of the other members, we estimate that we will see an improvement in income, which is our goal in launching the program and the price changes.” In other words, despite the mass cancellations, it seems that Netflix has no intention of backing out of the show.
Netflix Short (Sell)
Enter At: 380.09
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