Apple has announced that it is temporarily halting the sales of two of its latest Apple Watches in the US. This decision follows an intellectual property dispute over the Blood Oxygen feature of the watches. The US International Trade Commission (ITC) issued two orders on October 26th, limiting Apple’s ability to sell products that use the Blood Oxygen feature due to an intellectual property disagreement with Masimo, a medical technology company.
Apple Watch Series 9 and Ultra 2 online sales in the US will end abruptly at 3 p.m. on Thursday, but consumers have until then to snag one online. After Sunday, there will be no further in-store sales. Eager to ensure swift compliance with the ITC’s ruling should it be upheld, Apple proactively halted sales of the affected watches ahead of the December 25th review deadline.
A slight dip for Apple, a hefty gain for Masimo – Monday’s market movements mirrored the contrasting fortunes of the companies after the ITC ruling. For Apple, the immediate concern lies in the potential import ban on Blood Oxygen-enabled watches and components, detailed in the FTC document. If not overturned, this ban could significantly dent the company’s wearables revenue, which contributes a sizeable $9.3 billion. Conversely, Masimo’s stock surge underscores the potential upside of this legal victory, opening doors to enhanced market share and, consequently, boosting earnings in the blood oxygen monitoring market. The ITC’s second order instructs Apple to stop selling the products using the Blood Oxygen feature.
If the ITC’s decision is upheld, Apple is committed to using all available measures to return the watches to market as quickly as possible. There will be no issues for those who have already bought the two watches in question, and the availability of both models outside of the US will remain unchanged.
Apple’s wearables, home, and accessories unit, a powerhouse responsible for $9.3 billion in revenue last quarter, is now facing a major hurdle. However, the company remains defiant, asserting its strong disagreement with the order and vowing to explore legal and technical avenues to keep the Apple Watch in consumer hands. In stark contrast, Masimo, the medical technology company behind the lawsuit, celebrates the ruling, highlighting its importance in ensuring even the biggest players respect intellectual property rights.
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